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Application

Ad Governor

Compare campaign spend, ROAS, and budget limits to get recommendations to pause, cap, or rebalance spend.

For E-commerce growth teams managing paid acquisition budgets.

What you provide

  • Campaign, ad set, and budget context from the merchant's advertising workflow
  • Current spend, ROAS, daily budget, and recent performance snapshots
  • Customer or account context used to keep recommendations scoped to the right business

What you get back

  • GO, PAUSE, cap, or rebalance recommendation for campaign review
  • Spend and ROAS variance from the team's target or budget threshold
  • Budget allocation and cap context for deciding whether to adjust spend in the customer's own tools

Example workflow

How a team might use it

A performance marketer submits current campaign spend, ROAS, and budget thresholds during a daily review. REST/JSON returns a recommendation, variance, and budget context, so the team can approve a pause, adjust caps, or investigate the campaign in its own advertising system.

Connect to your workflow

Use REST/JSON to send inputs and retrieve results from your application. Read-only MCP is available for supported services. Your team reviews the results and controls actions in its own systems.

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